Augme Technologies (OTCBB:AUGT ), a leading developer and provider of patented and innovative smart mobile marketing technologies, today announced that it is the recipient of US Patent #7,783,721 issued from the United States Patent and Trademark Office (USPTO) entitled "Method and Code Module for Adding Function to a Webpage." The patent was filed by the Company on September 4, 2007 and is a continuation of the Company's previously issued patent number #7,269,636.
The Company believes that this issuance further establishes Augme as the owner of foundational Internet content targeting technology. Andy Burgess, Augme Technologies' intellectual property consultant, stated, "The new '721 patent clearly delineates and provides protection for critical areas of custom content delivery on network-enabled devices."
"The claims of the new patent provide Augme Technologies with the specific technology ownership of a software device," added Nathaniel Bradley, Chief Technology Officer of Augme Technologies. "The software device that is patented enables Internet and Mobile Web sites to be delivered with customized content that is tailored to any end-user's network-enabled device. The customization being performed by the software device is achieved by automatically gathering information about the user's device, browser and other information provided from the content of the Web page containing the patented technology."
"This issuance provides further validation of our Company's core technology and increases our patent claims in key new areas for our business operations and enforcement strategy," added Paul Arena, Chief Executive Officer of Augme Technologies, Inc. "The USPTO again recognizes Augme's first position and our contribution to the field of customized Internet communications. This issuance is a long-awaited milestone in the development of our foundational Intellectual property portfolio and another victory for our Company and its shareholders. The new patent is being further assessed and should make a significant contribution to the overall valuation of our portfolio."
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