Jones Soda (Nasdaq: JSDA) Jumps more than 10% in Early Trading (story developing)

In early trading today, a couple of the players in the specialty beverage industry got off to a good start. Jones Soda Co. (Nasdaq: JSDA) was up more than 10% and one of their main competitors Reeds, Inc. (Nasdaq: REED) was up more than 5%. This story is developing and I've covered this industry for several years so, more details and information to come later in the day.