Cinedigm Digital Cinema (NASDAQ:CIDM) :Leveraging The World Cup

CIDM . The global leader in digital cinema and in theatrical distribution of LIVE 3D events, today shared the success of its 2010 FIFA World Cup™ LIVE 3D broadcast. Cinedigm carried the championship match between Spain and the Netherlands to select Cinedigm Certified™ theatres around the United States and Canada, marking the first-ever cinematic live 3D broadcast of the world's most popular sporting event final. Thousands of fans flocked to the broadcast; close to 50 percent of locations sold out multiple screens and all saw per-customer grosses.

Cinedigm partnered with SENSIO® Tech(TSX-V:SIO - News) to bring 25 of this year's FIFA World Cup™ matches to theatres. Companies used SENSIO's technology and expertise in the theatre technology architecture to show all 25 LIVE 3D matches in 475 cinemas across 33 countries worldwide. Over the 30 days of the championship, more than 4,500 screenings of its most popular games took place across the globe.