Wine From Your Cell Phone - (NASDAQ: FLWS)

Geerlings & Wade, a 1-800-Flowers.com (NASDAQ: FLWS) portfolio company and one of the leading wine retailers in the United States, has announced that www.geerwade.com is now available on the iPhone and Android phone systems for ordering on the go. For iPhone and Android users, simply enter www.geerwade.com on your phone's browser, and you will be automatically routed to the mobile site.

For Blackberry users, enter http://mobile.geerwade.com. Geerlings & Wade is the wine industry's first major retailer in the mobile arena.

With the tremendous surge in Smartphone usage, the mobile internet has begun to grow beyond its traditional boundaries to more closely reflect the mobile subscriber profile as a whole. According to a recent release from The Nielsen Company, the overall mobile web use has increased by 45 percent. In addition, seniors 65 years and older saw a 67 percent increase, while female mobile web users grew 43 percent. Cell phones are no longer used for calls alone, web use is obviously increasing and it is in the best interests of companies to include mobile retail options.

The Geerlings & Wade mobile web application will make it extremely easy to order wine from anywhere your mobile phone is connected, allowing the customer great flexibility in ordering wine while at home, work or while traveling.

"We think this will be a great convenience for travelers," General Manager Chris Edwards said. "Especially during a getaway where quality wine shops are at a minimum and can be very expensive, it is now possible to order wine for personal delivery so you can even enjoy your favorite wine while away from home, depending, of course, on the shipping laws for that location," Edwards added.

Ordering wine from your phone! Who would of thought.

The website is running a promotion today, save 20% and receive free shipping with the purchase of the California Memorial Day Sampler.