3 World Market Media MicroCap Index Movers (NASDAQ: BFLY, JMBA, BOOT)

Bluefly (Nasdaq:BFLY) is trading at 2.65 up .44 or 19.9%. On May 6th, Bluefly’s Closet Confessions showcased its 5th celebrity video installment of its exclusive online social community with Nicky Hilton. Closet Confessions, launched on April 7th, 2010, has been extremely successful with over half a million visitors in its first month. Hilton tweeted about the program to her 150,000 followers, generating increased recognition and a high response for Bluefly as a whole.

Jamba (Nasdaq:JMBA) is trading at 2.88 up .29 or 11.58%. It announced today the appointment of Julie Washington as Vice President of Consumer Products, Licensing and Growth Initiatives. Washington brings over 15 years of brand management, licensing, and sponsorship experience to Jamba, with an extensive past in key marketing and business development positions including Proctor and Gamble, Gillette Company, and LensCrafters. Jamba’s key priorities consist of evolving from a smoothie company to an active, healthy lifestyle brand. James D. White, President and CEO, believes that Julie’s experience will make a significant contribution in efforts to create new licensing partnerships while strengthening and growing existing relationships.

Lacrosse Footwear (Nasdaq:BOOT) is currently trading at 18.74 up 2.11 or 12.73%. The company has not released any press since April 22nd, and the stock is trading at a volume of 17,437 shares.The 52 week high for this company is $18.99.