Monday, April 26, 2010

Sushi and The City - (NASDAQ: KONA)

Kona Grill (NASDAQ: KONA) announced today that it will be hosting it’s “Sushi and the City” party on Friday May 28th at all 24 locations as a way to kick off the highly anticipated Sex and the City 2 movie. Kona Grill had a highly successful impromptu patio party during the release of the fist Sex and the City movie and decided to follow up that event with a more planned out party.

The restaurant will have specialty Samantha, Carrie, Charlotte and Miranda sushi rolls as well as signature cocktails and door prizes. Furthermore, there will be a chance to win a trip for two to New York City, complete with airfare, hotel and even a pair of Manolo Blahnik high-heeled shoes (a necessity for any woman). All raffle proceeds from the night will go to Dress for Success, an international not-for-profit organization that promotes the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life.

And don’t worry ladies if Friday, May 28th doesn’t work for you Kona Grill will continue to party for the next ten days with sushi roll and drink specials.

This is an excellent promotion for Kona Grill to run, leave it to a female CEO to come up with this marketing genius. Anyone with a girlfriend knows that Sex and the City is the greatest thing since sliced bread, heck I’ve been forced to watch the first one a few times by my own. But in all seriousness this is a great way for all the ladies to enjoy a night out with the girlfriends. For one night women across the country can live vicariously through the sex and the city cast by enjoying “Sushi and The City” compliments of Kona Grill. As CEO Rachel Phillips-Luther said, “Kona Grill promises to be the ideal pre and post movie place to get ‘Carried Away.”

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