Monday, April 12, 2010

Juicin for 20 Years - (NASDAQ: JMBA)

Jamba Juice (NASDAQ: JMBA), today announced that it will be running limited time special promotions in celebration of its 20th year anniversary. Starting today and running until April 25th customers can visit the Jamba Juice Website and print out an anniversary coupon good for a buy one get one free on any one of Jamba’s tasty creations.

Following the buy one get one promotion, Jamba will continue its anniversary celebration by launching the “Feel Good Specials.” Every week day a limited time menu will highlight a different menu item at a discounted price. A way to showcase the different products the company has produced in the last 20 years and give loyal customers a chance to get them, and try something new at a value price. The Feel Good Specials will be available after the buy one get one promotion and it will run from April 25th- May 31st.

This is a good move for Jamba as they try to get their newly vamped menu recognized. For many people Jamba Juice is just a cute smoothie vendor, and although smoothies are their cornerstone product, the company has made strides in recent quarter to add variety to the menu. The daily deals day may allow customers to purchase something new they usually would not have, like say their new steel-cut oatmeal.

Although the company continues to grow and expand its menu it is not forgetting about its smoothie roots. The company will be launching a new fruit smoothie called the Five Fruit Frenzy; it will contain a blend of blueberries, strawberries, bananas, peaches and mangos. Jamba Juice plans to have a celebration for its 20th anniversary in San Luis Obispo, where the company was founded, on April 19th.

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