During the event, THQ demonstrated the significant game play innovation built into UFC Undisputed 2010, again setting a new standard for mixed martial arts (MMA) gaming. More than 135 press from around the globe, including the US, Canada, UK, France, Germany, Spain, Italy and Russia attended the event to experience, among many features, the improved combat, career mode and customizable fighting techniques in UFC Undisputed 2010.
Almost 4 million units of UFC Undisputed 2009 were shipped worldwide making it quite a successful game. Now the company is building on their success by making the most realistic and advanced MMA game on the market. They are working to make improvements on the first game such as giving fighters the ability to sway back and forth to elude attacks, in essence trying to keep to game from turning into a "button masher."
This could turn into a lucrative franchise as MMA, in specific The UFC, has exploded onto the scene. Even ESPN is starting to give The UFC coverage in their highlights. THQ was smart in taking on the endeavor of making virtual, the fast growing and popular sport. The UFC also has a lot of fans overseas as many of the fighters are foreign, this bodes well for sales.
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