ladelphia and Lancaster, these stores are Books-A-Million's first in Pennsylvania. The Philadelphia location is at the Gallery at Market East, located in the heart of Philadelphia's thriving Center City, and the Lancaster location is in the Park City Center. Both locations will feature books, magazines, cards, gifts and collectibles. Residents of Philadelphia and Lancaster who are new Books-A-Million patrons are encouraged to sign up for the Millionaire's Club, where members save 40 percent off bestsellers, 20 percent off hundreds of items throughout the store and 10 percent off everything, everyday. The bookseller also offers discount programs for teachers and community organizations.
Although this news is good for the growth of the company it is off almost 3% today and 13% in the past 30 days. This is most likely due to the seasonality of book selling. Usually the end of summer is the best time for book sales while mid-winter is a generally slow sales period. So it is smart that they have expanded during this time. It will be interesting to see how the emergence of the IPad and Kindle affect book store sales and BAMM in specific.
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